For centuries, the Mbum people have preserved a rich cultural heritage rooted in wisdom, leadership, and community. At the heart of this legacy stand two pillars of traditional governance: the Fon and the Mayaah. These leaders—crowned not just with authority but with responsibility—have guided our people through generations, safeguarding our values, resolving conflicts, and nurturing the soul of our society.
Yet today, these sacred institutions are under threat.
Modernization, colonial disruption, and economic hardship have eroded the support systems that once sustained our traditional leaders. The Fon, once revered as the spiritual and political guardian of the Fondom, now struggles to maintain the dignity of the palace. The Mayaah, a po
werful female figure second only to the Fon, has been all but forgotten—many living in poverty, without recognition, support, or even a place to call home.
This campaign is our call to action.
As WICUDA-USA, we are launching our first-ever fundraising campaign on Givebutter to restore dignity, visibility, and vitality to the Mayaah institution—and by extension, to the entire Mbum traditional leadership. Your support will help us:
Build dignified housing for Mayaahs
Provide scholarships and vocational training
Inprove their socio-economic well-being.
Reconnect our diaspora with our cultural roots
Let us come together—sons, daughters, and friends of the Mbum community, to honor our past and invest in our future. By empowering our leaders, we preserve our identity.
Join us. Give generously. Help us in Preserving our Cultural Institutions and heritage as we give visibility to the Mbum identity.
Please click in the DONATE button below to donate to this campaign
MINDSIFT Scales Marketing Insight Platform to Empower Growth Teams Pinpoint and Activate In-Market Customers
Connected technology combines buyer data, audience resolution, buyer intent and multichannel activation into one place to empower businesses take smarter marketing decisions
Litchfield, New Hampshire — 2026 — MindSift, a marketing insight and growth platform company, today emphasized the expanding development of its all-in-one system built to assist marketers, growth departments and brand operators more efficiently identify, read and activate high-intent customers
The MindSift system unites individual and company information, identity resolution, online engagement data, list building and shopping signals within a one advertising workspace. By joining these functions, MindSift allows teams to go from customer research to activation without using siloed analytics tools and sales systems
“Today’s growth teams have access to vast amounts of information, but turning that data into real-world intelligence stays a big challenge,” said a MindSift official. “MindSift is committed to making that process simpler by allowing organizations identify the correct customers, detect relevant purchase signals and deploy their data across the channels they currently use.”
Translating Insight Into Practical Customer Intelligence
MindSift gives availability of a vast library of B2C and business data that businesses can apply to create deeply focused audiences based on audience, company, action-based and intent-related data points
The platform’s capabilities cover segment construction, website engagement recognition, record expansion, in-market analytics and audience activation
Instead of handling these tools as separate marketing functions, MindSift brings them together to offer companies a significantly more cohesive perspective of likely customers and their likely buying behavior
Enabling Businesses Spot Purchase Intent Faster
A core component of the MindSift solution is its capability to enable teams spot data points that may indicate increased attention in a certain product, offering or subject
Businesses can apply these insights to rank audiences, expand present prospect and opportunity profiles and improve the timing and precision of their marketing and outreach outreach
MindSift’s OutReach Mining technology further broadens this strategy by delivering purchase signals and buying triggers into present CRM and growth workflows
Designed for Modern Data-Led Marketing
MindSift is engineered for companies including growth and revenue teams to ad buyers, agency partners and company operators seeking to make greater results of owned and partner insight
The system enables a number of core growth use cases, covering:
Constructing deeply focused individual and B2B segments
Recognizing earlier unidentified online visitors
Augmenting current CRM and opportunity records
Detecting buyer-intent insights
Targeting opportunities based on important signals
Engaging audiences across advertising and outreach platforms
Integrating audience insight with existing enterprise software
By unifying these capabilities, MindSift seeks to lower the complexity involved in transforming vast data collections into useful advertising wins
About MindSift
MindSift is a marketing intelligence and growth technology business supplying solutions for list construction, audience verification, traffic analytics, buyer interest, profile augmentation and advertising outreach. Its technology is built to help advertisers, revenue departments, digital buyers and brands convert data into real-world customer insight
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